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Spirit of the Union: UAE’s 45th National Day Celebrations

December 1, 2016
UAE National Day 2016

UAE National Day also referred to as UAE Union Day or National Day is celebrated on 2nd December every year in United Arab Emirates. It marks the UAE’s Union Day between the six emirates which was followed by the joining of the seventh emirate, Ras Alkhaima, in 1972. It is the anniversary of the federal unification of the seven emirates in 1971 which combined to form the modern-day country. Continue Reading…

Marketing Strategy

“Buy” button on social media sites

September 26, 2016
buy-button

These days, technology is taking over our lives. Every day we get to see and hear something new. Most of us these days are registered on social networking sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and several others. Marketers and retailers are leveraging on this by placing their ads on these platforms. Continue Reading…

Digital Media

Increasing demand for mobile apps

June 24, 2016
app

We currently live in a world where everything is digital. Today, most of us own smartphones. There is suddenly an increasing demand for mobile apps. The demand for apps is at an all-time high now. Most companies that have websites are slowly moving or shifting their operations to mobile apps. Myntra, an online fashion portal can only be accessed on the app. There is absolutely no sign of its website. Businesses these days recognise that it is the mobile and the apps that help generating revenue, increase customer loyalty and improve efficiency. Most people today are seen with their phones most of the time. They use their phones to browse through products on the app and even buy them. Continue Reading…

Digital Media

Social content indexing

May 20, 2016
social-media-advertising-intro

2015 has been a great year for the SEO industry. Many trends were observed that paved the way for SMEs as well as large companies. A recent article, penned down few SEO trends that will dominate 2016. One such trend that had everybody’s eye set on was indexing of social media content. Google has always maintained that it does not take social media content into account. In 2016, one will be able to see more indexing of social content by Google and other search engines. Social posts will carry value similar to any other individual webpage. Merging of social posts and webpages will lead to visitors paying equal attention to both. Continue Reading…

Marketing Strategy

Rapid growth of e-commerce in India

April 15, 2016
ecom

Over the last two decades, the Indian e-commerce sector has witnessed rapid growth. Increasing internet availability and mobile phone penetration are the two main drivers of this growth. Also, growing acceptability of online payments and favourable demographics has changed the way companies communicate, interact and do business with customers. It has altered the way the Indian e-commerce sector works. According to a recent study by a marketing company, most of the retail companies in Asia Pacific are moving towards e-commerce. Currently, India ranks in the No. 3 position in the world e-commerce market. The growth is commendable and is mainly due to rise in disposable income of the people. Continue Reading…

Digital Media

Video content to boost sales

March 11, 2016
video-marketing-intro

In the recent times, video content marketing has exploded as an online marketing tool. B2C marketers and e-commerce websites are resorting to videos to describe their products. Videos are coming across as a powerful tool. Videos have the ability to engage potential customers more effectively than written content. This is one reason why today so many vloggers have emerged. For those of you who are unfamiliar with the word ‘vlog’. A vlog is a video blog that contains video content. It is a relatively small segment on the internet today, but it is a growing segment. Today, YouTube has emerged as the second most popular search engine over the internet and the barriers to entry are almost non-existent. Continue Reading…

Digital Media, Marketing Strategy

Innovative marketing strategies to attract consumers

February 2, 2016
social-media-strategy-intro

Marketing is an important segment of product selling today. You may have a good product and great branding, but how do you get consumers to actually buy your product? Most marketers these days fail to focus on two main points that affect the marketing strategy. One is email marketing, which helps in retaining the attention of existing customers, and the other is good product copy which fetches your company good visitors and prospects. By tackling these two points, you have won half the battle. Continue Reading…

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