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Digital Media

The time taken to see SEO results

July 29, 2017
seo services in India

When you start a search engine optimisation (SEO) campaign, you’re waiting to see results as early as possible. To ensure the growth of your start-up in the digital marketing front, you will try all means. It of course starts with SEO. The SEO experts at Floret Media offer the best SEO services in India.

The links are the best tools for building domain and page authority. It makes your site more relevant on search engines. Though SEO helps immensely, it takes time to gain results.

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Marketing Strategy

Social media customer care is the new marketing

July 28, 2017
social media

The digital age has changed the way brands interact with customers. Initially, social media was only used by brands to send adverts to their customers. But soon, social media channels started using new ways to market their products and services to their customers. Today, marketers around the globe have just one goal – to get the brand closer to its customer community. It is all about engagement, service and support. For these reasons, customer care is the new marketing.

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Trending

All you need to know about Ram Nath Kovind

July 21, 2017
president of India

Former Bihar Governor Ram Nath Kovind will soon take over as the 14th President of India.

Putting all speculation to ease, the Bharatiya Janata Party announced his name as candidate for presidential election. The 71-year-old lawyer-turned-politician will soon be India’s next president.

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Digital Media

Why podcast needs a niche in India?

July 19, 2017
digital-marketing-podcasts-image

Today, the growth of the internet might be slow globally, but not in India. India, which is the second largest growing economy in the world still, has a large number of internet users growing rapidly.

In 2016, the number of internet users grew by 28%. Most people in India make use of mobile internet. When a survey for podcasts was conducted in India, the numbers were slightly different. The penetration of podcast apps in India was below 1%. For those unaware of what podcasts are – A podcast is a digital audio file that is made available on the internet that can be downloaded to a PC or mobile device. Though internet usage in India has appreciated over the years, audio content still hasn’t developed. The population of users that truly appreciate and understand audio content is unrepresented here.

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Marketing Strategy

Best practices to use Instagram for business

July 14, 2017
instagramforbusiness

Every business in the digital landscape has just one major goal – to reach out to the right target group. Social networking site Facebook is a saturated one. In such a situation, to generate more followers and conversions, businesses are turning towards Instagram, a photo/video sharing social media platform. They are setting up campaigns to reach out to the right target group.

Instagram has become a widespread platform to influence a lot of customers. Businesses are using it as a viable tool to instantly share a picture with the rest of the world. Grouping hashtags is the best way to garner attention.

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Marketing Strategy

4 misconceptions about ecommerce SEO

July 7, 2017
SEO misconceptions

There are two types of people that exist – one type believes that corporate SEO is important while the other believes that ecommerce SEO is important. Always remember, SEO is an important part of any internet marketing strategy. Just as much SEO is important for a corporate site, it is important to ecommerce. However, there are certain misconceptions people have about ecommerce SEO.

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30th June – World Social Media Day

June 30, 2017
social media day

Every year, 30th June is celebrated as #SocialMediaDay. Social media has become an important part of our lives today. It has changed the way people interact, communicate, share with their friends and family, and consume media.

The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to create a profile, and make friends with other users. In 1999, blogging gained recognition. This ushered the social media sensation that is still popular today.

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Digital Media

Why content is king in a digital strategy?

June 29, 2017
content marketing Floret Media

When people say ‘content is king’, they don’t say it for the sake of it. In all aspects, content is the heart of a digital strategy as businesses use websites and blogs to demonstrate their own expertise.

We are currently living in an age of instant gratification where the attention span of human beings is even lesser than a goldfish. This is also an age of information overload. Social media and online marketing is completely saturated with all kinds of content.

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The impact of GST on the Indian advertising industry

June 28, 2017
GST-Tax-implimentation

The Indian government is all set to bring in Goods and Services Tax (GST) in few days from now. It is being regarded as the biggest tax reform the country will ever witness. GST is said to be levied at multiple rates ranging from 0% to 28%. The GST council has finalised a four-tier GST tax structure of 5%, 12%, 18% and 28%. Lower rates will be levied for essential goods while higher rates for luxury items and demerit goods will also attract additional costs.

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Marketing Strategy

lean marketing principles for start-ups

June 27, 2017
lean marketing floret media

Are you a start-up stuck in a slow process of planning, approving, strategizing and launching a new product? If yes, you need to read this. If your marketing game is facing similar pitfalls, it’s high time you minimize this market uncertainty. Eric Ries introduced the concept of Lean Marketing in his book called ‘The Lean Startup’. It encourages experimentation over strategizing in the process of developing a more efficient marketing strategy.

Most start-ups these days are failing due to lack of money, talent, intellectual property and access to distribution. The idea of running a lean start-up is that you constantly learn and apply these lessons to the business.

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