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The impact of GST on the Indian advertising industry

June 28, 2017
GST-Tax-implimentation

The Indian government is all set to bring in Goods and Services Tax (GST) in few days from now. It is being regarded as the biggest tax reform the country will ever witness. GST is said to be levied at multiple rates ranging from 0% to 28%. The GST council has finalised a four-tier GST tax structure of 5%, 12%, 18% and 28%. Lower rates will be levied for essential goods while higher rates for luxury items and demerit goods will also attract additional costs.

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Marketing Strategy

lean marketing principles for start-ups

June 27, 2017
lean marketing floret media

Are you a start-up stuck in a slow process of planning, approving, strategizing and launching a new product? If yes, you need to read this. If your marketing game is facing similar pitfalls, it’s high time you minimize this market uncertainty. Eric Ries introduced the concept of Lean Marketing in his book called ‘The Lean Startup’. It encourages experimentation over strategizing in the process of developing a more efficient marketing strategy.

Most start-ups these days are failing due to lack of money, talent, intellectual property and access to distribution. The idea of running a lean start-up is that you constantly learn and apply these lessons to the business.

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Digital Media

Why hiring a digital marketing agency is a good idea?

June 13, 2017
digital marketing agency in Bangalore

No matter what business you are in, if you want it to be successful, you have to hire a digital marketing agency. It is the backbone of your business. Handling your online marketing campaign can be quite a task especially if you aren’t familiar with the dos and don’ts. And if you do not have a well-equipped digital marketing agency, it can be a daunted task. If you are looking for a profitable outcome for your business, best would be to hire a professional digital marketing agency in Bangalore.

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Why Google Doodles are so important?

June 5, 2017
Google_2015_logo.svg

On special occasions and memorable days, we often see the Google logo changing. Referred to as Google Doodles, these are a favourite with a lot of people. But have you ever stopped and thought why Google is doodling?

Back in 2001, Google submitted the patent for Google Doodles. In 2011, Google won the patent. For long, Google was looking for methods to entice users to access the website. They waited 10 years to get a patent for this.

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Marketing Strategy

Why YouTube SEO is important?

June 1, 2017
video marketing by Floret Media

Today, video marketing is a digital marketing necessity. If you want your video to show up in YouTube’s search results, you’ll have to work for it. People love watching videos. Videos can help you sell your products and services. Every day, video consumption is increasing. As more and more videos are being consumed, it is becoming difficult to influence consumer purchases.

Thus, it is very important to optimize YouTube’s algorithm. Survey suggests that 46% viewers have actually made a purchase as a result of watching a video on social media. YouTube is the second most popular social media platform. Die-hard YouTube viewers are constantly watching videos and searching for videos.

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Marketing Strategy

Influencer marketing is the future of marketing

May 29, 2017
I-Love-Fashion-Retail-Influ1

A recent survey revealed that 84% marketers execute at least one influencer marketing campaign. But what exactly is ‘influencer marketing’? It is a fine line between an official testimonial and subtle product mention. A person of repute influences his or her followers on social media platforms such as Facebook, Twitter, Instagram and Snapchat by endorsing the product.

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Marketing Strategy

The key ingredients of an excellent mobile app

May 26, 2017
building a mobile app

When you start a business, it is very important to give it an identity. Creating a logo and engaging in corporate branding will allow people to identify with your offerings. However, most businesses create websites which becomes the face of the brand. Today, people are forgetting that we’re in the smartphone age, and thus it is important to have a website as well as a mobile app to ensure your success.

To reach out to your prospects and make it a convenient experience for them, creation of a mobile app is a must.

In this blog, we will discuss the key ingredients to keep in mind while creating a mobile app.

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Marketing Strategy

SEO Checklist for product detail pages

May 24, 2017
SEO checklist by Floret Media

If you are an online merchant, your product detail pages are your greatest persuasion and conversion tools. If you want your product to sell, it is very important that those pages are findable and desirable on search engine’s result pages.

The product detail page helps a shopper decide whether to buy a product or not. Thus, as a content developer, the first thing is to provide a good, productive user experience.

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Digital marketing trends to watch out for in 2017

May 15, 2017
digital-marketing-trends-

There are no two thoughts about the fact that digital marketing has taken the marketing industry by a storm. While print marketing still holds strong significance, it’s the digital marketing agencies that are taking over every space.

In 2016, five digital channels saw large gains, namely email marketing, social media, online display advertising, mobile marketing and search. In 2017, the internet game has changed slightly. The trends are constantly changing. To take your company to the next level, here is a list of digital marketing trends that will rule the rest of 2017.

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