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March 2016

Digital Media

Video content to boost sales

March 11, 2016
video-marketing-intro

In the recent times, video content marketing has exploded as an online marketing tool. B2C marketers and e-commerce websites are resorting to videos to describe their products. Videos are coming across as a powerful tool. Videos have the ability to engage potential customers more effectively than written content. This is one reason why today so many vloggers have emerged. For those of you who are unfamiliar with the word ‘vlog’. A vlog is a video blog that contains video content. It is a relatively small segment on the internet today, but it is a growing segment. Today, YouTube has emerged as the second most popular search engine over the internet and the barriers to entry are almost non-existent. Continue Reading…

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