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Monthly Archives

April 2016

Marketing Strategy

Rapid growth of e-commerce in India

April 15, 2016

Over the last two decades, the Indian e-commerce sector has witnessed rapid growth. Increasing internet availability and mobile phone penetration are the two main drivers of this growth. Also, growing acceptability of online payments and favourable demographics has changed the way companies communicate, interact and do business with customers. It has altered the way the Indian e-commerce sector works. According to a recent study by a marketing company, most of the retail companies in Asia Pacific are moving towards e-commerce. Currently, India ranks in the No. 3 position in the world e-commerce market. The growth is commendable and is mainly due to rise in disposable income of the people. Continue Reading…

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