Google gives its users a great opportunity to optimise the search campaigns. It allows you to tailor your keyword bids and ad text for your highest value prospects. The feature allows you to customise your search ads campaign for people who have previously visited your site. For example, if people leave your site without buying anything, remarketing lists for search ads (RLSA) helps you connect with potential customers when they continue looking for what they require in Google search.
The landscape of email marketing is constantly changing. Not only do the email marketing tactics change but also get more creative as years go by. In the year 2017, email marketing or email campaigns is set to increase in full swing.