Today, marketing channels, user-experience websites and conversion optimisation tactics all aim at just one goal, that is lead generation. Lead generation in the marketing process stimulates and captures interest in a product or service in order to drive sales. Having a lead generation website and a comprehensive digital marketing strategy is invaluable to your business success. If your business is generating leads online and is able to convert these leads into prospects, you can be assured of the success of your business.
If you have just started an online store or ecommerce website, it is very important for you to optimise it in order to maximise your sales. The way you optimise your online store says a lot about your conversion rates.
When optimising your ecommerce website, it is very important to take the 3-second test. For that, you need to put on your ‘customer hat’. Now ask yourself two questions:
Today, we’re living in an age where the use of laptops and desktops is fading. Most people are moving towards mobile-centric usage. Not just people, digital marketing companies in India too are using mobile phones as a way of working. PCs are gradually fading out and tablets have taken their place. In this case, when the consumers are shifting their focus, why shouldn’t companies? Since most people spend most of their time on their mobile phones these days, mobile content optimisation should be the priority of every digital marketing campaign. The content published should be attracted towards a mobile-centric audience.
Designing is all about user experience. User experience can increase client conversions and revenue drastically. Conversions do not just apply to basic eCommerce or B2B websites; they apply to all websites. Web design is all about conversions. The aim of every website is to get users and site visitors to do something or perform an action on their site. The best way to increase conversions is to ensure that the site’s user-experience is top-notch.
Back in the days it was enough to broadcast information to mass audiences using traditional media. It was more about communicating your objective rather than building relations. Today, marketing continues to evolve rapidly and dramatically. It now builds individual relationships with customers and communities throughout the marketplace. Marketing entered the digital era to become digital marketing. The consumers today expect rich, engaging and value-added content with a one of a kind user-experience.
For modern day business promotion, marketing and branding, websites play a major role. Digital marketing companies in Bangalore offer solutions by which new customers are being targeted and the old ones are being retained. Some of the tools used to attract new customers are internet marketing, social media and online advertising. Potential customers are everywhere in the world, and digital marketing provides an opportunity to go online and find new business quickly.
Before we start with the blog, let us understand what content marketing and personal branding is. Content marketing is creating and distributing valuable, relevant and consistent content. On the other hand, personal branding is the practice wherein people market themselves and their careers as brands.
In the last few years, the SEO landscape has undergone quite a few changes. Google particularly has reshaped the SEO landscape. Search engines have increasingly emphasized on user-experience (UX). The aim of every website owner is to attract visitors to their website and convert them into customers. To do that effectively, you need a cleverly constructed code. You need an experience that draws people in, piques their interest and compels them to convert. In short, it is very important to create a unique and satisfying UX for your visitors. So what really work? Is it UX, SEO or UX + SEO?
A brand is the portrayal of a company. It reveals the unique identity of a company. In many cases, it also acts as a first impression to potential customers. It is important to consider how your brand is perceived to your target audience. This is integral to the success of your organisation. At Floret Media, we help brands communicate, resonate and engage with customers.