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Monthly Archives

May 2017

Marketing Strategy

Influencer marketing is the future of marketing

May 29, 2017

A recent survey revealed that 84% marketers execute at least one influencer marketing campaign. But what exactly is ‘influencer marketing’? It is a fine line between an official testimonial and subtle product mention. A person of repute influences his or her followers on social media platforms such as Facebook, Twitter, Instagram and Snapchat by endorsing the product.

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Marketing Strategy

The key ingredients of an excellent mobile app

May 26, 2017
building a mobile app

When you start a business, it is very important to give it an identity. Creating a logo and engaging in corporate branding will allow people to identify with your offerings. However, most businesses create websites which becomes the face of the brand. Today, people are forgetting that we’re in the smartphone age, and thus it is important to have a website as well as a mobile app to ensure your success.

To reach out to your prospects and make it a convenient experience for them, creation of a mobile app is a must.

In this blog, we will discuss the key ingredients to keep in mind while creating a mobile app.

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Marketing Strategy

SEO Checklist for product detail pages

May 24, 2017
SEO checklist by Floret Media

If you are an online merchant, your product detail pages are your greatest persuasion and conversion tools. If you want your product to sell, it is very important that those pages are findable and desirable on search engine’s result pages.

The product detail page helps a shopper decide whether to buy a product or not. Thus, as a content developer, the first thing is to provide a good, productive user experience.

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Digital marketing trends to watch out for in 2017

May 15, 2017

There are no two thoughts about the fact that digital marketing has taken the marketing industry by a storm. While print marketing still holds strong significance, it’s the digital marketing agencies that are taking over every space.

In 2016, five digital channels saw large gains, namely email marketing, social media, online display advertising, mobile marketing and search. In 2017, the internet game has changed slightly. The trends are constantly changing. To take your company to the next level, here is a list of digital marketing trends that will rule the rest of 2017.

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Digital Media

Expected web design trends of 2017

May 5, 2017
web design trends of 2017

Today, there are many web designing companies in India. Each one is trying to come out with trending designs that will change the face of web design. Also, design trend is the need of the hour because mobility is taking over and most companies are going App-only. In this case, it is very important that the web development companies in India come out with viable solutions and designs that will help companies across various sectors survive on the web.

Some ingredients of a good website design are: responsive web design, flat design, performance and speed and perfecting the user-experience.

In this blog, we will discuss some web design trends that may rule 2017.

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Digital Media

Fundamentals of Content Marketing platforms in 2017

May 4, 2017
content marketing platforms in 2017

Today, we’re in the content marketing age. Digital marketing is all about content marketing. If you want to survive and retain your target audience, it is very important that every company creates and distributes valuable, relevant and consistent content. If you are looking at defining a clear audience and driving profitable customer action, contact a content marketing company.

In this blog, we will discuss certain fundamentals of content marketing that will rule 2017. These content marketing fundamentals are ideal for small business.

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Digital Media

Guidelines for optimizing your website

May 2, 2017
Optimising your website

Today, SEO has become an important internet marketing strategy to increase the visibility of your website in a search engine’s results. With increased visibility, your site or specific page appears higher on a search results page. Also, your website is more likely to be clicked on by search engine users or your potential customers. An important aspect of SEO is to make your website easy for both users and search engine robots to understand.

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