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June 2017

Trending

30th June – World Social Media Day

June 30, 2017
social media day

Every year, 30th June is celebrated as #SocialMediaDay. Social media has become an important part of our lives today. It has changed the way people interact, communicate, share with their friends and family, and consume media.

The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to create a profile, and make friends with other users. In 1999, blogging gained recognition. This ushered the social media sensation that is still popular today.

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Digital Media

Why content is king in a digital strategy?

June 29, 2017
content marketing Floret Media

When people say ‘content is king’, they don’t say it for the sake of it. In all aspects, content is the heart of a digital strategy as businesses use websites and blogs to demonstrate their own expertise.

We are currently living in an age of instant gratification where the attention span of human beings is even lesser than a goldfish. This is also an age of information overload. Social media and online marketing is completely saturated with all kinds of content.

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The impact of GST on the Indian advertising industry

June 28, 2017
GST-Tax-implimentation

The Indian government is all set to bring in Goods and Services Tax (GST) in few days from now. It is being regarded as the biggest tax reform the country will ever witness. GST is said to be levied at multiple rates ranging from 0% to 28%. The GST council has finalised a four-tier GST tax structure of 5%, 12%, 18% and 28%. Lower rates will be levied for essential goods while higher rates for luxury items and demerit goods will also attract additional costs.

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Marketing Strategy

lean marketing principles for start-ups

June 27, 2017
lean marketing floret media

Are you a start-up stuck in a slow process of planning, approving, strategizing and launching a new product? If yes, you need to read this. If your marketing game is facing similar pitfalls, it’s high time you minimize this market uncertainty. Eric Ries introduced the concept of Lean Marketing in his book called ‘The Lean Startup’. It encourages experimentation over strategizing in the process of developing a more efficient marketing strategy.

Most start-ups these days are failing due to lack of money, talent, intellectual property and access to distribution. The idea of running a lean start-up is that you constantly learn and apply these lessons to the business.

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Digital Media

Why hiring a digital marketing agency is a good idea?

June 13, 2017
digital marketing agency in Bangalore

No matter what business you are in, if you want it to be successful, you have to hire a digital marketing agency. It is the backbone of your business. Handling your online marketing campaign can be quite a task especially if you aren’t familiar with the dos and don’ts. And if you do not have a well-equipped digital marketing agency, it can be a daunted task. If you are looking for a profitable outcome for your business, best would be to hire a professional digital marketing agency in Bangalore.

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Why Google Doodles are so important?

June 5, 2017
Google_2015_logo.svg

On special occasions and memorable days, we often see the Google logo changing. Referred to as Google Doodles, these are a favourite with a lot of people. But have you ever stopped and thought why Google is doodling?

Back in 2001, Google submitted the patent for Google Doodles. In 2011, Google won the patent. For long, Google was looking for methods to entice users to access the website. They waited 10 years to get a patent for this.

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Marketing Strategy

Why YouTube SEO is important?

June 1, 2017
video marketing by Floret Media

Today, video marketing is a digital marketing necessity. If you want your video to show up in YouTube’s search results, you’ll have to work for it. People love watching videos. Videos can help you sell your products and services. Every day, video consumption is increasing. As more and more videos are being consumed, it is becoming difficult to influence consumer purchases.

Thus, it is very important to optimize YouTube’s algorithm. Survey suggests that 46% viewers have actually made a purchase as a result of watching a video on social media. YouTube is the second most popular social media platform. Die-hard YouTube viewers are constantly watching videos and searching for videos.

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