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Thinking aloud.

30th June – World Social Media Day

June 30, 2017
social media day

Every year, 30th June is celebrated as #SocialMediaDay. Social media has become an important part of our lives today. It has changed the way people interact, communicate, share with their friends and family, and consume media.

The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to create a profile, and make friends with other users. In 1999, blogging gained recognition. This ushered the social media sensation that is still popular today.

The first full-fledged social networking site, Friendster, was launched in 2002. Myspace followed closely behind in 2003. 2004 marked the founding of social media on a large scale with Facebook ruling the internet. Before the beginning of Facebook, we had seen Orkut and Hi5 which died out really soon.

Soon after Facebook, Twitter came about. Twitter showed us how to express ourselves in 140 characters or less. Instagram gave us the opportunity to post all the photos and videos we love.

Talking about video, YouTube is the largest vlogging (video-blogging) platform. It is the social place for everything. From online tutorials to music videos to serials, you get to see it all.

When Pinterest, Tumblr and WordPress were introduced, sharing and socialising about different food trends became an addicted. People these days are obsessed with ordering dishes that are ‘Instagrammable’. Pictures have become the order of the day.

Image result for social media

We are currently living in a Snapchat-Instagram age, wherein everything we do is guided by them.

However, we are not complaining of the many benefits of social media. As experts say, it is a boon and a bane.

With social media, it is easy to stay connected with important people in your life as well as being informed of latest trends.

Social media is a buzzword not only with netizens who are using it for personal reasons, but also with marketers. It is becoming an important part of global communication. Biggest media companies are using it to leverage their reach and target consumer-specific demands.

Wondering who founded Social Media day? Well, it was founded by Mashable in 2010.

The best way to celebrate this day is by sharing this blog on your social media handle and posting something about your favourite social networking platform.

Use #SocialMediaDay to remind others of this day. If you are looking to make your company social, visit http://www.floretmedia.com/digital-marketing-services/social-media.

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