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Digital Media

The time taken to see SEO results

July 29, 2017
seo services in India

When you start a search engine optimisation (SEO) campaign, you’re waiting to see results as early as possible. To ensure the growth of your start-up in the digital marketing front, you will try all means. It of course starts with SEO. The SEO experts at Floret Media offer the best SEO services in India.

The links are the best tools for building domain and page authority. It makes your site more relevant on search engines. Though SEO helps immensely, it takes time to gain results.

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Digital Media

Why podcast needs a niche in India?

July 19, 2017
digital-marketing-podcasts-image

Today, the growth of the internet might be slow globally, but not in India. India, which is the second largest growing economy in the world still, has a large number of internet users growing rapidly.

In 2016, the number of internet users grew by 28%. Most people in India make use of mobile internet. When a survey for podcasts was conducted in India, the numbers were slightly different. The penetration of podcast apps in India was below 1%. For those unaware of what podcasts are – A podcast is a digital audio file that is made available on the internet that can be downloaded to a PC or mobile device. Though internet usage in India has appreciated over the years, audio content still hasn’t developed. The population of users that truly appreciate and understand audio content is unrepresented here.

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Digital Media

Why content is king in a digital strategy?

June 29, 2017
content marketing Floret Media

When people say ‘content is king’, they don’t say it for the sake of it. In all aspects, content is the heart of a digital strategy as businesses use websites and blogs to demonstrate their own expertise.

We are currently living in an age of instant gratification where the attention span of human beings is even lesser than a goldfish. This is also an age of information overload. Social media and online marketing is completely saturated with all kinds of content.

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Digital Media

Why hiring a digital marketing agency is a good idea?

June 13, 2017
digital marketing agency in Bangalore

No matter what business you are in, if you want it to be successful, you have to hire a digital marketing agency. It is the backbone of your business. Handling your online marketing campaign can be quite a task especially if you aren’t familiar with the dos and don’ts. And if you do not have a well-equipped digital marketing agency, it can be a daunted task. If you are looking for a profitable outcome for your business, best would be to hire a professional digital marketing agency in Bangalore.

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Digital Media

Expected web design trends of 2017

May 5, 2017
web design trends of 2017

Today, there are many web designing companies in India. Each one is trying to come out with trending designs that will change the face of web design. Also, design trend is the need of the hour because mobility is taking over and most companies are going App-only. In this case, it is very important that the web development companies in India come out with viable solutions and designs that will help companies across various sectors survive on the web.

Some ingredients of a good website design are: responsive web design, flat design, performance and speed and perfecting the user-experience.

In this blog, we will discuss some web design trends that may rule 2017.

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Digital Media

Fundamentals of Content Marketing platforms in 2017

May 4, 2017
content marketing platforms in 2017

Today, we’re in the content marketing age. Digital marketing is all about content marketing. If you want to survive and retain your target audience, it is very important that every company creates and distributes valuable, relevant and consistent content. If you are looking at defining a clear audience and driving profitable customer action, contact a content marketing company.

In this blog, we will discuss certain fundamentals of content marketing that will rule 2017. These content marketing fundamentals are ideal for small business.

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Digital Media

Guidelines for optimizing your website

May 2, 2017
Optimising your website

Today, SEO has become an important internet marketing strategy to increase the visibility of your website in a search engine’s results. With increased visibility, your site or specific page appears higher on a search results page. Also, your website is more likely to be clicked on by search engine users or your potential customers. An important aspect of SEO is to make your website easy for both users and search engine robots to understand.

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Digital Media

Floret Media helps you maximize online sales with an optimised eCommerce website

April 21, 2017
logo3

If you have just started an online store or ecommerce website, it is very important for you to optimise it in order to maximise your sales. The way you optimise your online store says a lot about your conversion rates.

When optimising your ecommerce website, it is very important to take the 3-second test. For that, you need to put on your ‘customer hat’. Now ask yourself two questions:

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Digital Media

Mobile content optimization should be your priority

April 19, 2017
email-optimization-mobile

Today, we’re living in an age where the use of laptops and desktops is fading. Most people are moving towards mobile-centric usage. Not just people, digital marketing companies in India too are using mobile phones as a way of working. PCs are gradually fading out and tablets have taken their place. In this case, when the consumers are shifting their focus, why shouldn’t companies? Since most people spend most of their time on their mobile phones these days, mobile content optimisation should be the priority of every digital marketing campaign. The content published should be attracted towards a mobile-centric audience.

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