Floret Media - Contact Us

Blog

Thinking aloud.
Browsing Category

Marketing Strategy

Marketing Strategy

Social media customer care is the new marketing

July 28, 2017
social media

The digital age has changed the way brands interact with customers. Initially, social media was only used by brands to send adverts to their customers. But soon, social media channels started using new ways to market their products and services to their customers. Today, marketers around the globe have just one goal – to get the brand closer to its customer community. It is all about engagement, service and support. For these reasons, customer care is the new marketing.

Continue Reading…

Marketing Strategy

Best practices to use Instagram for business

July 14, 2017
instagramforbusiness

Every business in the digital landscape has just one major goal – to reach out to the right target group. Social networking site Facebook is a saturated one. In such a situation, to generate more followers and conversions, businesses are turning towards Instagram, a photo/video sharing social media platform. They are setting up campaigns to reach out to the right target group.

Instagram has become a widespread platform to influence a lot of customers. Businesses are using it as a viable tool to instantly share a picture with the rest of the world. Grouping hashtags is the best way to garner attention.

Continue Reading…

Marketing Strategy

4 misconceptions about ecommerce SEO

July 7, 2017
SEO misconceptions

There are two types of people that exist – one type believes that corporate SEO is important while the other believes that ecommerce SEO is important. Always remember, SEO is an important part of any internet marketing strategy. Just as much SEO is important for a corporate site, it is important to ecommerce. However, there are certain misconceptions people have about ecommerce SEO.

Continue Reading…

Marketing Strategy

lean marketing principles for start-ups

June 27, 2017
lean marketing floret media

Are you a start-up stuck in a slow process of planning, approving, strategizing and launching a new product? If yes, you need to read this. If your marketing game is facing similar pitfalls, it’s high time you minimize this market uncertainty. Eric Ries introduced the concept of Lean Marketing in his book called ‘The Lean Startup’. It encourages experimentation over strategizing in the process of developing a more efficient marketing strategy.

Most start-ups these days are failing due to lack of money, talent, intellectual property and access to distribution. The idea of running a lean start-up is that you constantly learn and apply these lessons to the business.

Continue Reading…

Marketing Strategy

Why YouTube SEO is important?

June 1, 2017
video marketing by Floret Media

Today, video marketing is a digital marketing necessity. If you want your video to show up in YouTube’s search results, you’ll have to work for it. People love watching videos. Videos can help you sell your products and services. Every day, video consumption is increasing. As more and more videos are being consumed, it is becoming difficult to influence consumer purchases.

Thus, it is very important to optimize YouTube’s algorithm. Survey suggests that 46% viewers have actually made a purchase as a result of watching a video on social media. YouTube is the second most popular social media platform. Die-hard YouTube viewers are constantly watching videos and searching for videos.

Continue Reading…

Marketing Strategy

Influencer marketing is the future of marketing

May 29, 2017
I-Love-Fashion-Retail-Influ1

A recent survey revealed that 84% marketers execute at least one influencer marketing campaign. But what exactly is ‘influencer marketing’? It is a fine line between an official testimonial and subtle product mention. A person of repute influences his or her followers on social media platforms such as Facebook, Twitter, Instagram and Snapchat by endorsing the product.

Continue Reading…

Marketing Strategy

The key ingredients of an excellent mobile app

May 26, 2017
building a mobile app

When you start a business, it is very important to give it an identity. Creating a logo and engaging in corporate branding will allow people to identify with your offerings. However, most businesses create websites which becomes the face of the brand. Today, people are forgetting that we’re in the smartphone age, and thus it is important to have a website as well as a mobile app to ensure your success.

To reach out to your prospects and make it a convenient experience for them, creation of a mobile app is a must.

In this blog, we will discuss the key ingredients to keep in mind while creating a mobile app.

Continue Reading…

Marketing Strategy

SEO Checklist for product detail pages

May 24, 2017
SEO checklist by Floret Media

If you are an online merchant, your product detail pages are your greatest persuasion and conversion tools. If you want your product to sell, it is very important that those pages are findable and desirable on search engine’s result pages.

The product detail page helps a shopper decide whether to buy a product or not. Thus, as a content developer, the first thing is to provide a good, productive user experience.

Continue Reading…

Marketing Strategy

Capture online leads using best practice lead generation & conversion optimisation tactics

April 25, 2017
Lead-Generation-Is-Important

Today, marketing channels, user-experience websites and conversion optimisation tactics all aim at just one goal, that is lead generation. Lead generation in the marketing process stimulates and captures interest in a product or service in order to drive sales. Having a lead generation website and a comprehensive digital marketing strategy is invaluable to your business success. If your business is generating leads online and is able to convert these leads into prospects, you can be assured of the success of your business.

Continue Reading…

Marketing Strategy

Unlock the power of digital marketing with an expert strategy

April 13, 2017
digital-marketing

Back in the days it was enough to broadcast information to mass audiences using traditional media. It was more about communicating your objective rather than building relations. Today, marketing continues to evolve rapidly and dramatically. It now builds individual relationships with customers and communities throughout the marketplace. Marketing entered the digital era to become digital marketing. The consumers today expect rich, engaging and value-added content with a one of a kind user-experience.

Continue Reading…

Rotate the phone for optimal viewing experience