The digital age has changed the way brands interact with customers. Initially, social media was only used by brands to send adverts to their customers. But soon, social media channels started using new ways to market their products and services to their customers. Today, marketers around the globe have just one goal – to get the brand closer to its customer community. It is all about engagement, service and support. For these reasons, customer care is the new marketing.
Every business in the digital landscape has just one major goal – to reach out to the right target group. Social networking site Facebook is a saturated one. In such a situation, to generate more followers and conversions, businesses are turning towards Instagram, a photo/video sharing social media platform. They are setting up campaigns to reach out to the right target group.
Instagram has become a widespread platform to influence a lot of customers. Businesses are using it as a viable tool to instantly share a picture with the rest of the world. Grouping hashtags is the best way to garner attention.
There are two types of people that exist – one type believes that corporate SEO is important while the other believes that ecommerce SEO is important. Always remember, SEO is an important part of any internet marketing strategy. Just as much SEO is important for a corporate site, it is important to ecommerce. However, there are certain misconceptions people have about ecommerce SEO.
Are you a start-up stuck in a slow process of planning, approving, strategizing and launching a new product? If yes, you need to read this. If your marketing game is facing similar pitfalls, it’s high time you minimize this market uncertainty. Eric Ries introduced the concept of Lean Marketing in his book called ‘The Lean Startup’. It encourages experimentation over strategizing in the process of developing a more efficient marketing strategy.
Most start-ups these days are failing due to lack of money, talent, intellectual property and access to distribution. The idea of running a lean start-up is that you constantly learn and apply these lessons to the business.
Today, video marketing is a digital marketing necessity. If you want your video to show up in YouTube’s search results, you’ll have to work for it. People love watching videos. Videos can help you sell your products and services. Every day, video consumption is increasing. As more and more videos are being consumed, it is becoming difficult to influence consumer purchases.
Thus, it is very important to optimize YouTube’s algorithm. Survey suggests that 46% viewers have actually made a purchase as a result of watching a video on social media. YouTube is the second most popular social media platform. Die-hard YouTube viewers are constantly watching videos and searching for videos.
A recent survey revealed that 84% marketers execute at least one influencer marketing campaign. But what exactly is ‘influencer marketing’? It is a fine line between an official testimonial and subtle product mention. A person of repute influences his or her followers on social media platforms such as Facebook, Twitter, Instagram and Snapchat by endorsing the product.
When you start a business, it is very important to give it an identity. Creating a logo and engaging in corporate branding will allow people to identify with your offerings. However, most businesses create websites which becomes the face of the brand. Today, people are forgetting that we’re in the smartphone age, and thus it is important to have a website as well as a mobile app to ensure your success.
To reach out to your prospects and make it a convenient experience for them, creation of a mobile app is a must.
In this blog, we will discuss the key ingredients to keep in mind while creating a mobile app.
If you are an online merchant, your product detail pages are your greatest persuasion and conversion tools. If you want your product to sell, it is very important that those pages are findable and desirable on search engine’s result pages.
The product detail page helps a shopper decide whether to buy a product or not. Thus, as a content developer, the first thing is to provide a good, productive user experience.
Today, marketing channels, user-experience websites and conversion optimisation tactics all aim at just one goal, that is lead generation. Lead generation in the marketing process stimulates and captures interest in a product or service in order to drive sales. Having a lead generation website and a comprehensive digital marketing strategy is invaluable to your business success. If your business is generating leads online and is able to convert these leads into prospects, you can be assured of the success of your business.
Back in the days it was enough to broadcast information to mass audiences using traditional media. It was more about communicating your objective rather than building relations. Today, marketing continues to evolve rapidly and dramatically. It now builds individual relationships with customers and communities throughout the marketplace. Marketing entered the digital era to become digital marketing. The consumers today expect rich, engaging and value-added content with a one of a kind user-experience.