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All you need to know about Ram Nath Kovind

July 21, 2017
president of India

Former Bihar Governor Ram Nath Kovind will soon take over as the 14th President of India.

Putting all speculation to ease, the Bharatiya Janata Party announced his name as candidate for presidential election. The 71-year-old lawyer-turned-politician will soon be India’s next president.

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30th June – World Social Media Day

June 30, 2017
social media day

Every year, 30th June is celebrated as #SocialMediaDay. Social media has become an important part of our lives today. It has changed the way people interact, communicate, share with their friends and family, and consume media.

The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to create a profile, and make friends with other users. In 1999, blogging gained recognition. This ushered the social media sensation that is still popular today.

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The impact of GST on the Indian advertising industry

June 28, 2017
GST-Tax-implimentation

The Indian government is all set to bring in Goods and Services Tax (GST) in few days from now. It is being regarded as the biggest tax reform the country will ever witness. GST is said to be levied at multiple rates ranging from 0% to 28%. The GST council has finalised a four-tier GST tax structure of 5%, 12%, 18% and 28%. Lower rates will be levied for essential goods while higher rates for luxury items and demerit goods will also attract additional costs.

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Why Google Doodles are so important?

June 5, 2017
Google_2015_logo.svg

On special occasions and memorable days, we often see the Google logo changing. Referred to as Google Doodles, these are a favourite with a lot of people. But have you ever stopped and thought why Google is doodling?

Back in 2001, Google submitted the patent for Google Doodles. In 2011, Google won the patent. For long, Google was looking for methods to entice users to access the website. They waited 10 years to get a patent for this.

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Digital marketing trends to watch out for in 2017

May 15, 2017
digital-marketing-trends-

There are no two thoughts about the fact that digital marketing has taken the marketing industry by a storm. While print marketing still holds strong significance, it’s the digital marketing agencies that are taking over every space.

In 2016, five digital channels saw large gains, namely email marketing, social media, online display advertising, mobile marketing and search. In 2017, the internet game has changed slightly. The trends are constantly changing. To take your company to the next level, here is a list of digital marketing trends that will rule the rest of 2017.

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Spirit of the Union: UAE’s 45th National Day Celebrations

December 1, 2016
UAE National Day 2016

UAE National Day also referred to as UAE Union Day or National Day is celebrated on 2nd December every year in United Arab Emirates. It marks the UAE’s Union Day between the six emirates which was followed by the joining of the seventh emirate, Ras Alkhaima, in 1972. It is the anniversary of the federal unification of the seven emirates in 1971 which combined to form the modern-day country. Continue Reading…

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